Organizations need a way to quickly react to changing demands and new opportunities through their online marketing media. The typical process to update online materials can take several weeks from initial submittal to a development team, scheduling, reviews and approvals, etc. Austin Data Works faces this problem by enabling clients to manage content and work flow for all online media in an easy, user-friendly content management environment.

We empower client-side management through out proprietary and robust Content Management Server. With this tool, we allow real-time management of company web sites and other web-based digital media by multiple users. A typical user has beginning to intermediate Microsoft Word skills and does NOT have any knowledge of HTML.

Content Management Server: Specifications & Features

The Austin Data Works Content Management Server includes a robust set of features powerful enough to manage the most complex web sites in any user environment. Some of the primary features include:

User Management / Multi-tiered Administration Levels
The users management module is fully customizable in order to set the appropriate permissions for each user. Many users are classified into one of two groups, content administrators and content editors; however, each user's permissions are highly configurable in order to facilitate the building and approval of content through the proper channels. All content types go through an approval process before they can be posted on the site.

Page Server
Our powerful Page Server allows the the editing/creating of pages that can easily be integrated into an existing site. In addition, we give full client control over HTML elements such as page titles, Meta tags, and more.

WYSIWYG Editor (What You See Is What You Get Editor)
Our WYSIWYG HTML editor uses a similar interface to Microsoft Word. The editor will allow on-the-fly HTML generation, changes in font size and color, creation of bulleted list, text alignment, and more. No knowledge of HTML is required to use the editor

Dynamic Forms Module
Our highly-configurable forms module gives clients the capability to create an unlimited number of forms that can be used for any Web-Form to Email purpose. This can include online registration forms, newsletters, applications, mailing list management and more. All form data can be configured to send an automated response to the submitter, email the form's contents to specified users within an organization, log all data in a secure off-site database for storage, and view/review the data using the online management tools. In addition, ALL data can be easily exported for use in other third-party applications.

News & Events Module
This module allows for easy creation of news & event listings to be posted throughout the site. This will also allow for the automated archiving of old stories while dynamically displaying the most recent stories in predetermined areas of the site.

Mailing List Management
Our Mailing List Manager allows you to manage multiple mailing lists. This enables site visitors to sign up and complete custom demographics to join a list. Then, you can easily target personalized mailouts to specific demographics of your list with guaranteed delivery.

Data Reporting and Analysis
The data reporting and analysis feature is included to assist with post-launch analysis in order to measure the effectiveness of the deliverables and target areas of improvement. Reports are produced that provide an in-depth view of visitor statistics and behavior including the number of total hits, number of unique visits, search strings, daily statistics, hourly averages, top pages, and more.

Learn more about how we can easily integrate our powerful Content Management Server into your online marketing media.

For more information including a complete list of features and specifications, please contact us.

Client - Ecensity Corporation

Ecensity Corporation is a global, enterprise-level software development firm. Ecensity's software enables companies to quickly adapt online applications in response to real-time business demands.

The Challenge: Ecensity contacted Austin Data Works for the development of a content management application with tiered administration levels that could be used to build-out their front-end marketing web site for their flagship product, a java-based presentation server. With a useful life of 12 months, they opted to outsource the development of their marketing site to us in order to keep their in-house programmers focused on the deliverables of their product launch. The primary project requirements included the following:

• A two-stage content publishing workflow;
• The ability to create and manage multiple content types (HTML Pages, PDF Whitepapers, Images, News Items, etc.);
• Forms creation and advanced processing with database management of form submitals;
• Management of the final site by computer-literate, non-technical users such as marketing professionals and technical writers.

The Solution: Austin Data Works gathered the requirements and requested features and began the implementation of our Content Management Server. Working closely with their Paris-based design team and their local point of contact, we launched the beta site in less than 4 weeks and the final deliverables were launched within 6 weeks. The end result was a system that met their technical requirements delivered on time and on budget!